Do Children’s Writers Really Need an Author Website?

I’m always surprised when children’s writers ask the question: Do I need an author website?

Um, do you want to exist?

If you are at all serious about making your life as a children’s book author more than a hobby, then you absolutely need to have an author website.

Think about it–if you want information about a product, service, or person, then what do you do? You search on the internet! If someone wants to explore your books or wants to know more about you as an author, and they can’t find your website, what happens?

Let’s just say it looks bad.

It’s almost as if you’re not a real person.

“What, no website? What kind of charlatan is this person, anyway??”

Where are you?
Where are you? ((Photo by Aaron Burden on Unsplash)

This applies to any children’s writer, whether they are published or unpublished.


Because, as I said before, if you are serious about being a children’s author, you need to act like a professional every step of the way.

A Website Makes You Legitimate 

When you put up your author website, you are making a statement:

“I am writer, see me roar!”

Instead of hiding under the covers, waiting for a certain level of success before going public, you need to step out now.

Putting up an author website is how you can accomplish this.

You don’t need to wait for someone to give you permission to call yourself a writer. If you want to be a children’s author, I’m going to assume you are writing something.

If that’s the case, then you are a writer.

And you need to hang your shingle out in public and let the world know.

Own it. Be proud of it. Have courage and tell the world.

Start Building Your Platform Now, So You’ll Be Ready Later

Once you get a book deal, or get your manuscript ready for self-publishing, a lot starts to happen. You want to share your news with the world.

You want to send people to your website.

Right away.

If you have already taken care of launching your website, there is no delay. And you can direct your energy to the millions of other tasks you suddenly find on your plate.

Plus, your website is not some piece of artwork that once completed, will remain unchanged for eternity.

You will find the need to update it, revamp it, and make adjustments as your writing career twists and turns.

This is a lot easier to do if you already have the framework set up. Then if you need to rebrand it (which could be as simple as changing the color scheme), you can do it quickly.

Should You Build Your Author Website Yourself?

Before we proceed, we should talk about whether or not you actually want to tackle this project yourself.

You could hire someone to build a website for you.

There are lot of advantages to this. You will save yourself from a lot of frustration, and will likely end up with a very nice looking website.

It will cost you a fair amount, however. It can easily cost you hundreds, if not thousands, of dollars.

If you decide to have someone build your website, I highly recommend you learn how to make any changes yourself. It can be frustrating, time-consuming, and expensive to make changes when you always have to go through your designer.

I Seriously Encourage You to Try

We live in a world where change is more prevalent than ever.

In order to keep up, you need to be nimble, flexible, and ready to pivot on a dime.

Be ready to change direction

If you put in the time now to learn how to create your own website, it will pay off later.  

You’ll be in a much better position to make adjustments, stay relevant, and face any fears you have about technology.

If you are willing to put up with some frustration, watch a lot of tutorial videos, and risk spending hours scrolling through hundreds of design templates, then I urge you to try.

Because after you’re done, you will have mastered a useful skill, have a functional author website, AND you can totally flex the next time you’re at a writer’s conference about your website-building skills.

How to Get Started if You Are an Absolute Newbie

Let’s start by breaking this down into the smallest steps.

(If you have even a tiny bit of basic knowledge, you may find you already know what I’m about to discuss. If that’s the case, feel free to skip to the next post).

Here are the first three things you will need to get a website up:

  • Domain name
  • Website Platform
  • Web Hosting service

The next three posts will cover these three elements in detail. My hope is by breaking the steps down into manageable bites, it will feel as if I’m holding your hand every step of the way.

Ready? You can do this! Let’s get started with step one, the domain name.

Get a Free Website Creation 101 Beginner’s Guide

If you want a guide to walk you through each step of the website creation process, download this free Website Creation 101 Guide. It’s designed to walk the absolute beginner through each step of the process.

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